A new breed of politician.

The Climate Reality Project wanted young voters to elect earth-friendly candidates in the midterm election. The only problem? They couldn’t endorse any real candidates. So we created one—a penguin named Earth. With some help from Liza Koshy, Kristen Bell, Al Gore and others, we helped raise the youth voter turnout to record highs for the midterms.

Co-CW: Laura Vancil
ACDs: Ricardo Franco & Angelo Maia
Design: TBWA MAL\FOR GOOD
Production and Virtual Puppetry: The Mill

Earth's Platform

Earth's Platform

Earth's Backstory

Earth's Story

Calum Worthy Interview

Calum Worthy Interview

Campaign Announcement

Campaign Announcement

She even got an endorsement—ahem, I mean en-Gore-sement—from the former VP.

Shephard Fairey, who designed the Obama poster (maybe you've heard of it?) had his own Studio One design a poster for Earth.

Earth's website educated visitors on the issues and how to vote. Nearly 1,000 people registered to vote directly through the site.

But it wouldn't be a real political campaign without some trolls.

Of course, Earth had to withdraw before the election so voters could elect, you know, human leaders.

Earth's Withdrawal

Earth's Withdrawal