EltaMD is a professional sun and skin care brand. Those who've tried their products are obsessed. But outside of Derm offices and their cult-like following, few people had ever heard of it. We set out to give the brand new meaning and persuade skin care-savvy people to trust EltaMD with all of their skin care needs. We arrived at "In It For Life," a platform that speaks to the brand's devotion to science-backed skin care and everything our skin experiences with us.
A spread that ran on the inside front cover of Allure Magazine, May 2022.
Content drove to the landing page below. Scroll within the screen to see the full page.
We gave their About Us page a refresh too. Scroll within screen.
