When Absolut set out to reinvigorate the brand, it was all hands on deck—as in, four continents, one Hot House, ten days, and many, many espresso martinis. The NY team pitched a world of Absolut cocktails, where iconic mixes mingle and come alive. The bottle became a door to a world exploding with personality. The 10-day sprint resulted in a global campaign voiced by Rami Malek, and a whole new world for the iconic brand.
