Unfrosted: The Untold Pop-Tart Story chronicles the toaster pastry wars of the 1960’s, when Kellogg’s kinda-sorta stole the idea for Pop-Tarts. The thing is, Jerry kinda-sorta stole the brand's IP to make the movie. We knew we had to hit back. But did we have to be so petty about it? Yes. Yes we did.
